The LawTools Audit — Free
Know exactly what's broken.
Before you spend another penny.
Most law firms are investing in growth, systems or staff without knowing where they're actually losing instructions. The LawTools Audit maps it — for free. You get a clear picture of what's working, what isn't and exactly what to fix first.
Completely free
No cost, no obligation. We do the work, you keep the findings.
5 working days
Full findings delivered within a week of your discovery call.
Senior-authored
Written by practitioners who understand legal — not a junior template with your logo on it.
Why firms book the Audit
Most firms come to us in one of four situations.
They're spending on marketing that isn't working
Google Ads running for months with nothing to show. An SEO agency sending monthly reports full of traffic graphs and no instructions. They know something is wrong but don't know what to fix.
They're too busy to grow
The phone is ringing but enquiries are falling through. Fee earners are drowning in admin. Files are stalling. Good clients are slipping because nobody has time to follow up. The firm is busy but not profitable.
They know their systems are a mess
Clio half-configured. Three tools that don't talk to each other. Staff doing manually what the software should be doing. Nobody in the firm owns the tech — so nothing ever gets fixed.
They're about to invest and want to invest in the right thing
A new website. A paralegal hire. A new CRM. Before they spend, they want to know if it's the right move — and what else they should be fixing first.
Whichever situation you're in — the Audit starts with an honest conversation.
What we examine
Three lenses. One clear picture.
Digital & Visibility
Before we look at anything else, we want to know how your firm appears to someone searching for a solicitor right now. Most firms are invisible for at least half their practice areas — and spending money making it worse.
Typical finding
A typical firm has 3–5 practice areas with no page-one presence, £800–£2,000/month in wasted ad spend, and a Google Business Profile that's never been properly optimised.
- Website technical health — crawlability, page speed, Core Web Vitals
- SEO audit — on-page, backlinks, rankings by practice area
- Paid media review — campaign structure, wasted spend, conversion tracking
- Attribution gaps — are you measuring what generates instructions?
- Google Business Profile and local search visibility
Pipeline & Commercial
Getting traffic is the easy part. Converting it into booked consultations and instructions is where most firms leak. We map every step between someone finding your firm and becoming a client — and find every point where they're dropping off.
Typical finding
Most firms miss 30–40% of inbound enquiries through slow response, no out-of-hours coverage and intake processes with too many steps. That's instructions already paid for, lost before a fee earner gets involved.
- Lead flow analysis — where enquiries arrive and where they drop
- Intake process review — friction points that lose instructions
- Cost-per-instruction by practice area and channel
- Competitor visibility mapping across your target search terms
- Growth opportunity ranking by effort vs. commercial impact
Resourcing & Operations
The operational gaps cost more than the marketing gaps — they're just harder to see. We look at where fee earner time is going, whether the firm's systems are configured to reduce that burden, and where a single placement would pay for itself within weeks.
Typical finding
In most firms we audit, 35–45% of fee earner time goes on work that shouldn't be on their desk. The fix is rarely expensive — it's usually one well-placed paralegal or one properly configured system.
- Capacity review — are fee earners doing work that shouldn't be on their desk
- Pipeline audit — unworked enquiries, stalled files, dormant clients
- Systems review — legal tech configured correctly and being used properly
- Resourcing gaps — where a placement would pay for itself immediately
What a real Audit finds
Every firm is different.
The gaps are usually the same.
PI firm, North West
Running Google Ads for eight months. Every click going to the homepage. No landing page, no attribution, no intake automation. £1,200/month being spent with no way to measure a single instruction generated.
Capture — Wasted spend identifiedConveyancing firm, Midlands
Clio had been live for two years. The firm was using it as a digital filing cabinet. Clio Grow — the intake and CRM layer — had never been set up. Every new enquiry was being managed manually by a fee earner.
Operate — System underuse identifiedMixed practice firm, Yorkshire
27 unresponded enquiries in the inbox from the previous 60 days. Three stalled files where the only outstanding action was chasing a third party. Two past clients who had asked about additional services and never received a follow-up.
Resource — Pipeline leakage identifiedThese findings are anonymised and composite. Individual results vary. The Audit is a diagnostic — not a guarantee of any specific outcome.
What you receive
The Audit Report — what lands in your inbox
Not a template with your logo on it. A senior-authored document built around your firm's specific situation — with a clear action plan attached.
Full findings report
Every area examined, with evidence. What's working, what isn't, and why.
Prioritised action plan
Quick wins for the next 30 days and a 90-day roadmap ordered by impact.
Competitor benchmarking
How your presence compares to three comparable firms in your market.
60-minute debrief call
Walk through findings with our senior team. Ask anything. Get clarity.
Why firms trust the process
Legal sector only
We work exclusively with UK law firms. Every finding is framed around how firms actually operate — not adapted from a generic agency template.
Senior-authored
The Audit is conducted and written by practitioners with direct legal sector experience. Not outsourced, not templated.
Completely confidential
Everything you share stays between us. No data shared with third parties. No case studies published without your explicit permission.
No obligation
The findings are yours to keep regardless of whether you engage us for anything further. Most firms find the Audit useful on its own.
Common questions
Before you ask — the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Book the Audit
Book your Free Audit
We confirm availability within one working day. No pitch. No pressure. Just an honest conversation.
Completely free
No cost, no obligation
5 working days
Full findings within a week
Senior-authored
Not a junior template with your name on it
Yours to keep
No obligation to continue with us
Prefer to email?
hello@lawtools.ioGet in touch
Tell us about your firm
We'll confirm availability within one working day.
Stop guessing.
Get the diagnosis.
Five working days. Completely free. A clear picture of everything that's working, everything that isn't, and exactly what to fix first.