Capture
Get more
instructions in.
Most law firms have a leaking front end — a website that doesn't convert, an SEO strategy that isn't working and ad spend with no attribution. We rebuild the whole front end as a single connected system.
Everything that gets a client to call.
SITES
Websites
Bespoke law firm websites built to rank on Google and convert the traffic they attract. Every site is designed from scratch for the practice areas you want to grow — not a template dressed up. SEO architecture, SRA-compliant copy and lead capture built around how legal clients actually choose a firm.
Learn more →SEO
Search engine optimisation
Long-term organic growth for UK law firms — structured around the searches your prospective clients make before they instruct. We do the technical foundation, the content, the link profile and the local presence that drives instructions, not just traffic.
Learn more →GROWTH
Paid media & lead generation
Google Ads, Meta and qualified lead generation for the practice areas you want to grow. We build the campaigns, manage the spend, track attribution and optimise toward instructions — not clicks. You know exactly what your marketing budget produces.
Learn more →FUNNELS
Sales funnels
Dedicated conversion funnels for specific practice areas — landing pages, lead capture forms, qualification sequences and follow-up automation built to turn a click into a qualified enquiry. Works alongside your main site or as a standalone lead engine.
Learn more →Why one team owns the whole front end.
Everything connected
When your website, SEO, paid campaigns and funnels are run by one team, they reinforce each other. The SEO strategy informs the site architecture. The funnels feed the analytics. Nothing falls through the gaps between suppliers.
Attribution that actually works
You know which channel generated which instruction — not which channel generated the most clicks. One team owns the tracking, the reporting and the decisions about where to put the budget next month.
Built for law firms
We don't need to learn what legal clients look for, what SRA compliance requires in marketing copy, or how practice area SEO differs from consumer search. We've done it before. You don't pay for the learning curve.
What we usually find
Most firms have traffic. Not enough of it becomes instructions.
The practice areas that matter most aren't ranking. The website that was built two years ago is converting at 1–2%. The ad campaigns are generating clicks but no one knows if those clicks become instructions. The enquiry form doesn't work on mobile.
These aren't separate problems. They're symptoms of a front end that was assembled from parts rather than designed as a system. We fix all of it — or the parts that need fixing first.
Common front-end gaps
- 01
A website technically visible on Google but not ranking for the searches that matter
- 02
Paid campaigns with no attribution — no visibility of which spend generates instructions
- 03
An enquiry form or intake process that loses leads before they speak to anyone
- 04
SEO activity that drives traffic but not the right traffic for the right practice areas
- 05
No funnel for the high-value enquiries that need more than one touchpoint to convert
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
Start with
the Audit.
A free diagnostic that tells you exactly where your front end is losing instructions and what to fix first. Most firms find two or three significant leaks in the first session.
Websites
SEO
Paid media
Funnels
Prefer to email?
hello@lawtools.ioTell us about your firm
What does your front end need?
Complete the form and we'll come back to you within one working day.