Sales Funnels
A dedicated conversion machine for each practice.
Most law firm websites try to serve every practice area from one homepage. A funnel serves one practice area, one audience and one outcome — and converts at a fundamentally different rate. We build them and run the campaigns that fill them.
Your main site wasn't built to convert paid traffic.
One page for every audience
A homepage that addresses conveyancing, personal injury, family law and employment simultaneously speaks to nobody specifically. A prospective PI client who lands on a generic law firm homepage doesn't see their situation reflected and doesn't convert.
Ad spend with nowhere to land
Running Google Ads or Meta campaigns to a generic website homepage means paying for traffic that isn't converting — because the page they land on doesn't match the specific promise of the ad they clicked.
Enquiries that don't self-qualify
When someone fills in a generic contact form, you don't know what kind of matter it is, how urgent it is or whether it's worth calling back. A properly built funnel qualifies the lead before it hits your inbox.
Built to convert one practice area.
Dedicated landing page
A focused, conversion-optimised page for one practice area — no nav, no distractions, no links to other services. Copy and design built around that specific audience's decision.
Qualifying lead capture
A form that captures the right information for that practice area — so you know before calling whether it's a good fit.
Automated follow-up
Immediate acknowledgement, follow-up sequence and re-engagement emails that keep warm leads in the pipeline.
Connected to your campaigns
Built to receive traffic from Google Ads, Meta or organic — with UTM tracking so you know which campaign source generates which conversions.
Conversion tracking
Every form submission, callback request and phone call tracked back to the source — so you know exactly what's working.
A/B tested and optimised
We test headlines, offers, form layouts and CTAs — and we improve conversion rates over time rather than treating the funnel as set-and-forget.
Where funnels outperform a general website.
Personal injury & clinical negligence
High competition, high search volume, high value per instruction — a practice area where a properly built funnel with a specific offer converts significantly better than a general site.
Conveyancing
Price-sensitive, high volume and decision-driven — a funnel with a clear quote or instant estimate mechanic converts better than a services page.
Employment & family
Emotionally driven decisions where the landing page copy needs to speak directly to the specific situation — redundancy, divorce, discrimination — not a general 'we do employment law' page.
Strategy to live in three weeks.
Brief & strategy
Practice area, target audience, offer, budget and conversion goal. We agree the strategy before building a single page.
Build & connect
Landing page built, form connected, follow-up sequences written and campaign tracking configured. Three weeks from brief to live.
Launch & optimise
Campaigns launched, conversion data collected, A/B tests run. Monthly reporting and continuous improvement.
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
Build a funnel for your
best practice area.
Tell us the practice area, your current conversion challenge and what you've already tried.
Landing pages
Lead capture
Follow-up
Campaign integration
Prefer to email?
hello@lawtools.ioTell us about your firm
Which practice area first?
Complete the form and we'll come back to you within one working day.