Review Management
Your reputation is
your pipeline.
Most firms do great work but never ask for reviews — so their Google profile sits thin while competitors with fewer scruples but better review habits win the click. We manage the review process end to end.
Most firms earn great reviews. Almost none ask for them.
Reviews drive instructions
When someone searches for a solicitor, they read the reviews before they call. A Google Business Profile with fewer than ten reviews — regardless of rating — loses clicks to competitors with forty. The quality of your work doesn't show up if the volume isn't there.
Unhappy clients always leave reviews
Dissatisfied clients find the review button instinctively. Happy clients need to be asked, guided and reminded — and even then most don't follow through without a system behind it. The result is a profile that skews negative.
Your Google profile is your first impression
Before a prospective client visits your website, reads your bio or speaks to anyone at your firm, they see your Google profile. Review count, rating and recency are the first signals they use to decide whether to click.
What's included
A managed reputation, not a manual task.
Every part of the review process — from initial request to profile management, monitoring and dispute resolution — is handled for you on an ongoing basis.
Systematic review requests
Every completed matter triggers a review request — timed, personalised and sent through the channel most likely to convert. We manage the sequence so fee earners don't have to remember to ask.
Google Business Profile management
We keep your profile accurate, optimised and active — opening hours, service categories, Q&A, photos and posts — so the profile that appears on search is one that builds confidence rather than raising questions.
Response management
Every review gets a response — positive and negative. Timely, professional and consistent with your firm's voice. Negative reviews are handled carefully, flagging genuine complaints for your attention while managing the public perception.
Review monitoring
We monitor your Google profile, ReviewSolicitors and other relevant directories so you know about new reviews as they appear — and so nothing slips through and sits unanswered.
Monthly reporting
A monthly review report showing volume, rating trajectory, response rate and any concerning patterns. You see the trend clearly without having to log into anything.
Dispute and removal support
Fake reviews, competitor attacks and reviews from non-clients can be disputed. We handle the process with Google — flagging, escalating and following up until the matter is resolved.
How it works
Set up in a week. Running from day one.
Audit your current profile
We review your existing Google Business Profile, current review volume, rating and any unanswered or problematic reviews — giving you a clear baseline before we start.
Set up the system
We connect your client completion trigger to the review request sequence, optimise your profile and brief you on the response workflow. Ready within five working days.
Reviews build, reputation grows
From week one, completed matters trigger review requests automatically. Your volume grows, your rating stabilises and your Google profile becomes an asset rather than a liability.
Why it matters for law firms
Legal clients research before they instruct.
Reviews are the research.
A client looking for a solicitor is often making one of the most significant decisions of their life — a divorce, a house purchase, a personal injury claim. They are not going to instruct a firm with a thin or uncertain online reputation when a competitor has fifty detailed reviews and consistent five stars.
ReviewSolicitors
We manage your presence on ReviewSolicitors as well as Google — the platform built specifically for law firms and increasingly used by legal consumers.
SRA considerations
All review requests and responses are drafted with SRA marketing rules in mind — no outcome guarantees, no misleading claims, no breaches buried in a testimonial.
Sector-specific
We understand the practice area context behind a review — a negative family law review reads differently from a conveyancing complaint, and the response should reflect that.
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
Build a reputation that
wins instructions.
Tell us about your firm and we'll show you exactly where your Google profile stands today — and what a managed review programme would do for it.
Systematic review requests from every completed matter
ReviewSolicitors
Managed presence on the platform built for legal consumers
Response management
Every review responded to, professionally and promptly
Monthly reporting
Review volume, rating trajectory and trends — clearly reported
Prefer to email?
hello@lawtools.ioTell us about your firm
What does your Google profile look like today?
Complete the form and we'll come back to you within one working day.