Guides · Lead generation · 2 guides
Lead generation guides for law firms: ads, cost and quality
Paying for enquiries is easy. Knowing whether they turn into signed cases is harder. These guides explain how paid search works for solicitors and why cost per lead is a poor yardstick on its own.
Lead generationCost Per Signed Case vs Cost Per Lead for Law FirmsWhy cost per signed case is a better yardstick than cost per lead for a law firm, how to work it out, and a worked example you can copy with your own figures.- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager, Operations manager
Lead generationGoogle Ads for Solicitors: How to Start Without WasteA plain-English guide to Google Ads for solicitors: how it works, what to set up first, negative keywords, tracking calls and signed cases, and SRA risks.- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager
They also cover the measures that matter to a managing partner, such as cost per signed case, and the regulatory care needed when advertising no win no fee work.
More topics
More guides for law firms.
- Marketing and SEO6 guides
- Websites2 guides
- Intake and conversion3 guides
- Operations and technology1 guide
- Compliance and the SRA2 guides
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