Guides
Practical guides for law firm managers.
Marketing, operations and compliance, in plain English.
Compliance and the SRA'No Win No Fee' Advertising for Solicitors: SRA RulesHow to advertise 'no win, no fee' without misleading clients: what the SRA's January 2026 warning notice says and a pre-publication check for ads and pages.- Time
- 7 min read
- Level
- Intermediate
- For
- COLP, Marketing manager
Lead generationCost Per Signed Case vs Cost Per Lead for Law FirmsWhy cost per signed case is a better yardstick than cost per lead for a law firm, how to work it out, and a worked example you can copy with your own figures.- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager, Operations manager
Lead generationGoogle Ads for Solicitors: How to Start Without WasteA plain-English guide to Google Ads for solicitors: how it works, what to set up first, negative keywords, tracking calls and signed cases, and SRA risks.- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager
- Marketing and SEOGoogle Business Profile for Solicitors: Local SEO GuideHow solicitors can set up and run a Google Business Profile: eligibility, naming rules, categories, hours, reviews and the mistakes that get profiles suspended.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
Marketing and SEOGoogle Reviews for Law Firms: How to Get Them SafelyHow a UK law firm can ask for Google reviews without breaking Google, CMA or ASA rules, reply to negative reviews, and show testimonials on its website.- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
Start hereMarketing and SEOHow to Choose a Legal Marketing Provider: 10 ChecksHow to choose a legal marketing provider or website supplier: ten checks, red flags, SRA-aware due diligence and the contract terms to insist on.- Time
- 7 min read
- Level
- Intermediate
- For
- Operations manager, Marketing manager
Intake and conversionLaw Firm Call Handling: How to Find and Fix Missed CallsHow to run a missed-call audit at a law firm, work out what unanswered calls cost you using your own figures, and choose a call-handling option that fits.- Time
- 6 min read
- Level
- Beginner
- For
- Office manager, Operations manager
Intake and conversionLaw Firm Intake Process: Step-by-Step for UK FirmsHow to design a law firm intake process: the eight steps from first enquiry to matter opened, who owns each, the checks to include and common mistakes.- Time
- 7 min read
- Level
- Intermediate
- For
- Operations manager, Office manager
- Operations and technologyLaw Firm Lead Tracking: Know Which Marketing WorksHow a law firm can track enquiries from first click or call to signed case: UTM tags, call tracking, CRM fields, offline conversions and a monthly report.
- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager, Tech manager
- Start hereMarketing and SEOLaw Firm Marketing Cost UK: How to Set Your BudgetWhat UK law firm marketing really costs, what drives the price, and how to set a budget from your own numbers instead of a headline figure.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
- Marketing and SEOLaw Firm SEO Basics: A Plain-English Guide for UK FirmsLaw firm SEO explained in plain English: what it is, the four parts that matter, how long it takes, what to do first and how to judge your results.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager
Compliance and the SRALaw Firm Website Checklist: SRA Rules to CheckA plain-English checklist of what an SRA-regulated firm's website should show: SRA number, digital badge, complaints, prices, company details and more.- Time
- 7 min read
- Level
- Intermediate
- For
- COLP, Marketing manager
WebsitesLaw Firm Website Design: What to Plan Before You BuildA plain-English guide to law firm website design: goals, pages, speed, ownership, SRA information, launch checks and what drives the cost of a new site.- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
WebsitesPractice Area Pages for Law Firms: What They NeedWhat a law firm practice area page needs to rank and convert: structure, plain-English copy, prices, regulatory details, internal links and tracking.- Time
- 7 min read
- Level
- Intermediate
- For
- Marketing manager
- Start hereMarketing and SEOSEO or Google Ads for Solicitors: Which Comes First?SEO or Google Ads for solicitors: how each works, how fast, what each costs you, and a simple way to decide where your first pound goes.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Operations manager
Intake and conversionSpeed to Lead for Law Firms: Answering Enquiries FastHow to measure and improve how fast your law firm replies to new enquiries, set your own response target, and follow up without breaching SRA or ICO rules.- Time
- 7 min read
- Level
- Intermediate
- For
- Operations manager, Office manager
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